The Kendall College of Art and Design's Office of Career and Professional Development wanted to get word out about their new job bulletin. As it was extremely important for students and alumni to sign up and post their resumes, we had to create a campaign that was eye-catching and professional. Letters, postcards, and emails were sent to students, alumni, and employers. The posters, digital displays, felt people giveaways, and interactive display encouraged students to join the new career management system and "Find the right fit."
A giant felt doll was displayed in a prominent place on campus to gather more attention for the new career management system.
Posters with pull-off tabs direct students to the CareerLink URL.